Dear Sales and Marketing Executives, I was in the market for a new car.  My venerable, old
(11 years) Daihatsu Mira is on its last legs.  The patient has been resuscitated so many times,
it is almost inconceivable that it could survive another major operation.  No, Daihatsu should
be laid to rest with dignity.  It had served me well for the 150,000 kays on the clock.  It was
time for a new one.

Now, Sales and Marketing gurus, I would like to pose the following question.  What day of the week does a salaried employee have off so that he can go round car dealer ships and look at cars?  Sunday, correct.  What day of the week
do most of the dealerships close?  Sunday, that is also correct!  Is there a basic truth here that somebody is
missing in your organization? 

Perhaps if the dealership were to stay open on Sunday and even close Monday, you might get a better response?  Like the lottery, you’ve got to be in it to win it!