In Thailand, the Honda brand enjoys a highly attractive product line-up in addition to a highly developed marketing strategy.

Cumulative efforts over the years, whether in the world’s largest market like the US or even in Thailand, has made Honda the preferred choice for buyers when it comes to passenger cars.

In Thailand even though Honda does not offer pickup trucks, which makes up the majority of the total market, the company is the third best-selling brand. In addition, Honda is also one of the major auto exporters from Thailand with an annual export value of over Bt100 billion. After 25 years in Thailand, Honda passenger cars may not be the oldest brand in Thailand, but it is surely one of the market leaders.

And after a long absence from Thai motor sports, Honda has made a strong comeback after joining hands with the Grand Prix Group in staging the Honda Racing Fest last year.